Buffalo 7 are a digital design agency who specialise in turning everyday presentations (such as PowerPoint, Keynote or Prezi) into high-quality, professional slide deck with the vision of ‘turning the unremarkable into the incredible’. Their Service, Sales and Project teams work closely to deliver an unrivalled end-to-end design management process with high-end results.

Business Challenges

Buffalo 7 were using an alternative CRM solution (Pipedrive) for the past 5 years and a separate system to manage their projects. Up until recently, these had been fit for purpose. But in the last 12-18 months the staff headcount and turnover has almost doubled and the ability to build more advanced functionality around their CRM/Project systems has become a necessity.

The main challenges identified were:

  • Multiple Systems: Data replicated across several systems meaning there was no single-customer view
  • Management Information: Very difficult to report on Sales lifecycle and forecasts
  • Managing Communications: Unable to combine all communication channels in to one central location
  • Manual Data Entry: Double entry required from CRM to Project Management to Invoicing systems
  • Invoicing: Inability to generate invoices from current CRM
  • Calendar Integration: Unable to link their Google calendars in to current CRM solution

Solution Facilitator: Salesforce Live Agent, Salesforce Sales Cloud, Salesforce Service Cloud


VeryPC manufacture computers and customise ICT solutions for education and business all over the UK. Their products and services include desktop PCs, laptops, mobile devices, 3D workstations, servers, backup and storage solutions, industrial computer appliances, audio visual equipment, customisation and managed IT support services.

Business Challenges

VeryPC had been successfully using Salesforce CRM since 2012. In recent years, the marketing team had found that their current digital marketing solution was becoming cumbersome and heavily dependent on manual tasks. Also, getting accurate marketing ROI reporting was a long and painful process. Therefore, the decision was made to explore other digital marketing platforms which will allow them to automate processes, provide valuable information to the sales team and facilitate accurate and easy to manage reporting.

The main challenges identified were:

  • Outdated Marketing Technology Stack: Current Digital marketing suite no longer meets the needs of the business
  • Lack of Lead Lifecycle Visibility: End-to-end marketing efforts not captured through data and unable to accurately measure the quality of a lead
  • Skewed Campaign ROI Metrics: Reporting on campaign ROI required was  difficult to assess and not accurate
  • Resource Wasted on Manual Tasks: Lack of automation of processes between Marketing and Sales

Solution Facilitator: Salesforce Pardot


Smart Group is a collection of corporate hospitality, catering and event management businesses with over 2 decades of experience.

They have hosted, catered and managed sporting events such as the Royal Ascot Village, Olympics & Wimbledon, as well as corporate functions like Sports Industry Awards, Christmas parties for Mercedes-Benz Formula One and conferences for Adobe and Google.

Business Challenges

Smart Group were looking to integrate, automate and optimise their existing systems. Safeguarding and better management of user data was also their goal.

  • High Volume of Manual Booking Management: Manual intervention was needed to manage booking and reservations
  • Dedicated Time Required for Tedious Manual Tasks: Manual creation of proposals, manual record checking and manual email reminders from finances
  • Silo Systems: Separate booking and reservation systems for event parties and drinks
  • Limited Data Flow: Inadequate and non-integrated self-service booking systems
  • Lack of Data Governance: Data was prone to be compromised due to human error and gaps in different processes
  • Weak User Adoption: Lack of user database and leadership
  • Absence of Automation: Lack of automating workflows and processes

Solution Facilitator: Salesforce Community Cloud, Salesforce Sales Cloud, Salesforce Pardot


Air2O is a leading next generation hybrid air conditioning system providing efficient and environmentally responsible cooling and ventilation.

They have completed a variety of successful projects in Europe, Middle East and Americas among other parts of the world, including shopping malls, pharmaceutical process and storage cooling, and outdoor cooling of stadiums and theme parks.

Business Challenges

Air2O had a clear view of the challenges they were facing with their old systems:

  • Limited Capacity to Grow Legacy Systems: Scaling up on previous system with growing business would have been expensive and resource intensive with little flexibility available for changes to processes
  • Lack of Insight on Sales Operations: Little statistical insight into the sales team’s efforts and how those were affecting the business
  • Outdated CRM Tech Stack: Lack of capability required needs you would expect from a high quality CRM

Solution Facilitator: Salesforce Pardot, Salesforce Sales Cloud


360 Resourcing is a versatile resourcing company that operates in many spaces ranging from technology, advertising and traditional headhunting and more. They have an extensive team of consultants, resources, IT developers and support that helps them provide recruitment strategies and solutions to clients of all sizes.

Business Challenges

360 Resourcing needed to move to a system that makes their business model more sustainable and capable of meeting business needs with improvement in productivity, sales and customer retention.

  • Lack of Automation: Leading to manual processes, manual reporting and insights gathering
  • Dependent on Excel Reports: Tracking sales and all prior work with excel reports
  • Ineffective use of Resources: Double entry required from Engage to Sage
  • Weak Data Governance: Data governance and validation suspect, potentially capable of compromising data integrity

Solution Facilitator: Salesforce Pardot, Salesforce Sales Cloud


Our team has grown from one to over 20+ people, as our services has expanded and developed over the years. We are based in UK, Pakistan and soon to be Canada.

Rizwan Malik SI
Rizwan Malik
CEO, Salesforce Solutions Architect & Consultant

With over 10+ years Salesforce experience, Rizwan’s entrepreneurial attributes has grown strength to strength in leading Seamlessideas into becoming a successful consultancy and strategic Salesforce partner.

Rehman Ali SI
Rehman Ali
Co-Founder, Salesforce Ops & Technical Director

With a vast depth of certifications and experience within the Salesforce economy, Rehman is the man behind the scenes getting involved into the nitty gritty areas ensuring that only quality results are achieved.

Muhammed Adil SI
Muhammed Adil
Co-Founder, Salesforce Consulting & Projects Director

Adil focuses a majority of his time with clients’, focusing on delivering a streamlined and governed project experience through transparent communication channels in providing a cohesive nurturing experience.

Saniul Ali SI
Saniul Ali
Head of Sales & Marketing Automation Services, Snr Business Consultant

A wealth of sales and marketing automation experience within various platforms. Saniul’s consulting approach is centred around ROI and insights, so expect ‘bottom line’ consulting.

Get in touch with us to see how we can help you with your project.

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