Sales & Marketing Data Governance

Let’s determine your current data governance data management problem…

In the world of marketing, it’s all about generating new prospects and building loyalty with your audience. But data governance elements are overlooked.

Data governance is the process of handling your organisation’s data within external and internal data management legislation.

If you can’t explain your data governance process, who is responsible for data governance, why data governance matters, you either don’t know enough of your internal processes, or your data governance is non-existent or limited.

This leaves room for data negligence and possible legal action from an end-user.

How to make the problem go away with a data governance hierarchy…

Data governance is a broad area. However, from a marketing and sales operations perspective, data governance needs can be met without over complicating processes.

Our one-day workshop will establish a new data governance process that ensures each customer lifecycle touch point is addressed to meet required legislation.

Workshop is delivered in six milestones:

SITUATIONAL ANALYSIS

Gain insight to current data governance data management setup through a questionnaire and interviews with your marketing lead, sales lead, customer service lead (if applicable), and CRM admin. Led by our Data Governance specialist.

WORKSHOP

The full-day workshop will cover agreed agenda line items regarding data governance data management needs.

DESIGN

We’ll design a solution around your data governance data management needs, including optimisation and best practice.

PRESENT

We’ll then present the consultancy data governance value proposition design online to key marketing stakeholders with an opportunity for Q&A and revision requests.

SIGN-OFF

Once agreed, you can sign-off the solution with the option to commission Seamlessideas to deliver defined data governance data management changes, or to only consult your team.

DELIVER / CONSULT

Dependent on which service you commission, we’re adaptable to meet your needs.

BENEFIT: Transparent Data Governance

A data governance process that meets legislation gives your audience power to change consent permissions easily. Plus, your organisation will commit to adhere to EU law.

BENEFIT: Data Management Protection

A data governance process cleans your database of duplicates before changes are made. A clean data governance process means your prospect data is protected, while also benefiting from greater high engagement and accurate reporting.

BENEFIT: Brand Reputation Protection

A lack of data governance ownership and handling can impact the reputation of your organisation. A bad reputation can impact SEO and email deliverability rate due to a drop in ‘trust’ domain ranking.

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