Let’s determine your current attribution reporting problem…
Data-driven multi-touch attribution models— everyone’s talking about it, but only a few can deliver. At a glance, it seems simple. However, some elements require the ability to think technically and logically to extract accurate an analytical report.
Segmentation mistakes can cause a magnitude of problems. For example, if your system contains duplicates on your lead pipeline reports, it will skew your results.
A misunderstanding like this leads to inaccurate budget allocation, which can swiftly become a significant operational issue.
How to make the problem go away with attribution analysis…
To report accurately, you’ll need actual prospect lifecycle statistics. If your data is correct, you can confidently attribute revenue to specific campaigns.
Our half-day workshop with your marketing team and CRM Admin will discuss your lifecycle reporting requirements, including operational changes. Together we’ll determine which multi-touch attribution model is suited for your business and develop a format of accessible reporting and analytics.
Workshop is delivered in six milestones:
Gain insight into your reporting setup through conducting interviews with your marketing operations lead and CRM Admin.
Half-day workshop will cover agreed agenda line items regarding customer lifecycle and multi-touch attribution reporting reviewing needs.
We’ll design a solution around your attribution reporting needs needs including optimisations and new best practice tactics around reporting management.
We’ll then present the consultancy attribution reporting design to key marketing stakeholders with opportunity for Q&A and revision requests.
Once agreed, you can sign-off the solution design with the option to commission Seamlessideas to deliver the defined reports or to consult your team on delivery implementation.
DELIVER / CONSULT
Dependent on which service you commission, we’re adaptable to fit your needs.
BENEFIT: Accurate Lifecycle Insights
Accurate reporting and analytics will help your executive board to forecast growth using the Customer Lifecycle Value (CVL) model and expand resources accordingly.
BENEFIT: Performance Attribution Reporting
ROI marketing from performance attribution reporting will enable your marketing team to use data to create effective marketing campaigns that will inevitably lead to more revenue.
BENEFIT: Greater Marketing ROI
Campaign attribution revenue insights will help identify which campaigns performed higher and assist in determining a framework for future campaigns.